Four stores, four different jobs.
Each location is planned against its own market, not a group average — and each carries its own campaign posture. Every figure on this page can be adjusted live in the sidebar, and the media mix rebalances to match.
One market, two audiences.
Both Ashland stores sit in the same zip with overlapping radii — but they sell to different shoppers. That changes how you coordinate them: you don't de-duplicate the audience, you connect it.
More presence, without leaning on any one channel.
The constraint isn't how often someone sees you — it's how often they see you in the same place. Spreading the target across more channels raises total presence while lowering the load each channel carries.
Channel allocation by location.
Monthly. Your team continues to run organic social and house-list email, so neither appears here as a cost.
What the investment needs to return, store by store.
Cost per visit and average basket are set per location — the appliance & furniture showroom does not buy a visit, or ring a sale, at anything like the price of a hardware trip. The last column checks modeled visits against the traffic each store already does.
Where each store is tracking.
Enter each store's 2026 year-to-date revenue in the sidebar — it annualizes against 2025 actuals to show the direction each store is traveling. Blank until you type it in, so it can be filled live on the call.
Generated from the numbers above.
This updates live as the numbers are adjusted. It becomes the basis of the signed scope.